THE HISTORY OF LGBTQ+ MOVIE MARKETING
Hosted by filmmaker Jenni Olson
archived DISCUSSION
FRIDAY | JUNE 14 | 12pm pt
Join queer film historian Jenni Olson for a crash-course on the evolution of LGBTQ+ movie marketing. From the creepy, sensationalist “Adults only!” print campaign for Glen or Glenda (1953) and the powerful original poster for Paris Is Burning (1990) to the simple heroism of the theatrical one-sheet for Boys Don’t Cry (1999), we’ll discuss some of the best (and worst) Hollywood campaigns pitching queer subject matter through the ages.
Looking back at a selection of trailers, posters and ad campaigns representing the film industry’s attempt to sell LGBTQ+ movies to a mainstream audience, we can laugh at Hollywood’s shocking sales pitches of long ago, be grateful for how things have evolved and gain a sense of historical perspective on our cinematic past.
